Product Marketing & Brand Building

  • Understand Features, Present market position and Market acceptability
  • Identify the market potential and critically do SWOT analysis
  • Identify the Niche market
  • Decide strategy based on SWOT analysis , possibility of creating Niche market and future growth plan
  • Work on Plant and Product certification as per competition and market to address
  • Reorganise team taking into account business opportunity based on industrial cluster and their capability to understand customer need and taking technical challenges
  • Train the manpower
  • Review the plan v/s Growth on regular basis – Individually and of team
  • Realign the strategy plan based on available feedback from field and creation of market
  • Start campaign of marketing communication and technical write ups circulation based on budget
  • Decide plan for new generation product
  • Work out contingency plan to take care of market slow down, recession and sudden malfunctioning of product.